Fashion Marketing degrees

Studying fashion marketing

A fashion marketing degree explores the theories and concepts behind marketing, advertising and branding techniques in the world of fashion. You’ll learn about what makes a fashion brand stand out to the consumer market and stay relevant and popular. Fashion is a fast-paced and competitive market, meaning fashion marketers are vital to help brands succeed. Through academic study and practical experiences, you’ll develop a professional portfolio and learn about relevant topics such as consumer needs and behaviours, marketing campaigns, content creation, trend analysis and marketing strategy. Throughout the course, you may develop industry links and connections and once graduated you could look for employment in fashion marketing-related fields, such as brand management, design, advertising and communications, consumer insights and social media.