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A Marketing degree can be taken as a single or joint honours and touches on different aspects like advertising and market research. Students learn more about consumer behavior in order to communicate effectively with them. There’s also an analytical side where students also learn to assess the strengths and weaknesses of a business. Graduates can choose from a number of roles such as advertising planner, market researcher and even copywriter. The range of employers vary too from big notable firms to smaller start up businesses.
