Business Administration (with foundation year) BBA (Hons)

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.This course aims to provide you with a solid grounding for a professional career across a range of business sectors.The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates ...Read More

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.This course aims to provide you with a solid grounding for a professional career across a range of business sectors.The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for you to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Business Administration BBA (Hons) degree within Coventry University’s Business School.The degree part of the course focuses on the application of theory to real business situations, allowing you to explore contemporary business thought and practice, and develop an all-round business skillset. It aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.**Key benefits of the degree*** Develop a solid foundation in all the key components of business administration, management, and organisation within a global context.* Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.* Study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.* Learn from experienced professionals about cutting-edge business technologies and practices*.* Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship. *see website for details