Marketing BSc (Hons)

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.You will distinguish ...Read More

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.You will distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society.All undergraduate modules within Plymouth Business School have integrated within them a CV building activity, for example, through micro-credentialing; real world problem-based learning; or embedded direct employer activity. We do this because we know it is key to student academic and graduate success.- Our course acknowledges the multi-faceted dimensions of the marketing discipline which will ensure that you have the comprehensive knowledge needed for a career in marketing. - Employability is embedded into all aspects of the course whether it is through the use of live client briefs to demonstrate application of theory or dedicated sessions and events in partnership with our Careers Service.- As marketing has evolved, we have recognised the need to embrace change and address this within the programme. The course offers a digital and social media marketing pathway to allow you tailor your degree to your career goals.- Distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.- To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain an IDM Certificate in Digital Marketing, MRS Certificate in Market Research and CIM Graduate Gateway.