Business and Marketing BA (Hons)

Why choose this course?

• Hertfordshire University is one of only four CIM strategic University UK partners
• Direct correlation between studies and industry certifications
• A practical, coursework-based degree, focused on real life challenges 

This inspiring course combines the best of business with the magic of marketing by integrating these two powerful disciplines to work together in successful organisations.

Even though it's important to understand theory well, what really matters is how it can be applied in the real world.  Get the information, tools, and resources you need to understand what successful marketing means for modern businesses of all sizes. 

As a CIM Strategic Partner, the regional CIM Marketing Club is free for all students at Hertfordshire Business School (HBS).

A caring and friendly university, we pride ourselves on our pastoral support with dedicated teams for student wellbeing, academic support and personal tutors nurturing your potential.   

HBS maintains strong relationships with professional bodies and business connections. Meet entrepreneurs–in–residence, business ambassadors and industry leaders at networking events or in guest lectures through our Business Academy.

If you have an entrepreneurial spirit, you are encouraged to enter the ‘Flare Ignite’ annual competition.

Graduate with a wide range of employment options, whether you want to work agency side, in a marketing department, or in business but with a marketing focus.

What's next for my career?

Studying business will make you an attractive candidate in today’s competitive job market, particularly when combined with another subject.

The flexibility of this course leaves graduates in a position to take on various business roles within both the public and private sectors or to go on to run their own businesses. Our graduates have gone on to work at Amazon UK, Jaguar Land Rover, Hewlett Packard and the Royal Bank of Scotland.